Strategic Segmentation: Defining Patient Cohorts for Personalized Treatment in Chronic Pruritic Dermatoses
  Effective therapeutic management and commercial strategy in the Nodular Prurigo Market necessitate a granular approach to Segmentation that moves beyond the traditional classification by severity (mild, moderate, severe) to incorporate the complex underlying etiology and patient characteristics. A key Segmentation strategy is based on the etiology and associated co-morbidities: the...
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